Lyrics to Life
Branding, Experiential
Lyrics to Life is a Los Angeles-based pop-up art exhibition inspired by song lyrics. In partnership with Dropbox, Genius collaborated with visual artists to transform iconic lyrics into physical art that music fans could see, touch, and experience.
We developed a co-branded visual direction that uses the concepts of collaboration, interpretation, and the living art experience to convey the act of two forms of art coming together to create something new.
Design Lead: Tania Lili
Design Team: Allison Ball, Willie Ip, and Deron Millay.
Still life photography: Willie Ip and Luca Venter.
Experiential team: Mary Hall, Max Kotelchuck and Lila Murphy.
We developed a co-branded visual direction that uses the concepts of collaboration, interpretation, and the living art experience to convey the act of two forms of art coming together to create something new.
Design Lead: Tania Lili
Design Team: Allison Ball, Willie Ip, and Deron Millay.
Still life photography: Willie Ip and Luca Venter.
Experiential team: Mary Hall, Max Kotelchuck and Lila Murphy.