Ambulante
Product Design, UI, Art Direction
![](https://freight.cargo.site/t/original/i/707d610afce16eba86986117c22573c4d68b024cc6b107f2adf0a290ac60e5d9/ambulante.jpg)
![](https://freight.cargo.site/t/original/i/f6c495fa23b1ef014c29f996091d7f8292ee278667c7b842ad153b691342988c/ambulante5.jpg)
![](https://freight.cargo.site/t/original/i/a681bf6013543309f16d9df6772f9a7a294e120b6bef5141356e4bc44b5c50d0/ambulante10.jpg)
![](https://freight.cargo.site/t/original/i/68c28e6a4a4a11599893df532c4d271845091ced476fbd228d883d6b7cb71eb8/amb1.jpg)
![](https://freight.cargo.site/t/original/i/9a4b8ca3ae9280e0c06e90f51c7102a4a3fb309b1764663c21fb73de0c214e4b/amb5.jpg)
![](https://freight.cargo.site/t/original/i/35edf46e16dc7b6f94834da7aa4b246bb37ba488f92c40add4671782a51652ba/amb4.jpg)
Ambulante is a roving documentary festival that was launched in Mexico in 2005 by actor-directors Diego Luna and Gael García Bernal, along with producer Pablo Cruz and Elena Fortes.
In 2017 I was approached by Ambulante’s director Paulina Suárez to redesign the festival’s digital platform.
Along with NYC-based UX designers Sandra Dávila and Rodrigo de Benito Sanz we managed and led a team of designers and developers based in Mexico and created the new platform and migrated all the content in only 12 weeks.
The result is a responsive digital platform that gives the user a personalized experience based on location and dates.
The new experience reinforces the content strategically is dynamic and user-centered.
Art Direction and Visual Design: Tania Lili
UX Design and Strategy: Sandra Dávila and Rodrigo de Benito
In 2017 I was approached by Ambulante’s director Paulina Suárez to redesign the festival’s digital platform.
Along with NYC-based UX designers Sandra Dávila and Rodrigo de Benito Sanz we managed and led a team of designers and developers based in Mexico and created the new platform and migrated all the content in only 12 weeks.
The result is a responsive digital platform that gives the user a personalized experience based on location and dates.
The new experience reinforces the content strategically is dynamic and user-centered.
Art Direction and Visual Design: Tania Lili
UX Design and Strategy: Sandra Dávila and Rodrigo de Benito